My Story

My Story

I’ve been talking a lot recently about the importance of telling your story – where you came from, how you got here, and why you do what you do – and here is mine.   North Yorkshire: the 1970s I was born in rural North Yorkshire, which is sometimes surprising to...
Telling your Story to your Ideal Customer

Telling your Story to your Ideal Customer

So many of my clients are unsure about how much of themselves to share when they write about their business – whether it’s in their web content, blog posts, social media, or even business awards applications. My answer is always that they should share their story –...