by Rebecca | Oct 3, 2025 | Re: Writing
You set the language and tone when you started out – but is it still the right song to sing, to reach the audience you really want? Here’s why it’s so important to make sure your brand voice is in tune with your business today, and six signs that it might not...
by Rebecca | Sep 9, 2025 | Business Writing, Re: Writing
It’s a crucial thing to get sorted for your business, ideally before you start writing for it – a bit like figuring out what a pub’s vibe is before you open the doors – but it can be one of the most difficult and daunting things to crack. So...
by Rebecca | Aug 1, 2025 | Re: Writing
They make great additions to your blog and they are perfect for sharing on social media – but really, your case studies are separate entities and serve different purposes. Here’s why your case studies are different from your blog posts, and why they work...
by Rebecca | Jul 4, 2025 | Business Writing, Re: Writing
The business place slows in summer, and so do our brains. Here’s why changing the pace of your words for the summer slowdown is a good plan, and how to tweak your writing to do it. Summer is a weird time in business. Even if you’re not a slave to the school...
by Rebecca | Jun 6, 2025 | Re: Writing
AI is incredible. Oh yes, I definitely use it. It’s revolutionised how I research and prepare to write something, and it’s incredible for coming up with new ideas for my own content that hadn’t occurred to me. It’s a tremendously powerful tool and you’d be mad...
by Rebecca | May 2, 2025 | Business Writing, Re: Writing
Online and digital marketing is the first place to start for any business now – in fact, not having a good online presence is a surefire way to put most new customers off. But there is still a place and a role for print marketing for small businesses. It shows...
