by Rebecca | Sep 9, 2025 | Business Writing, Re: Writing
It’s a crucial thing to get sorted for your business, ideally before you start writing for it – a bit like figuring out what a pub’s vibe is before you open the doors – but it can be one of the most difficult and daunting things to crack. So...
by Rebecca | Aug 1, 2025 | Re: Writing
They make great additions to your blog and they are perfect for sharing on social media – but really, your case studies are separate entities and serve different purposes. Here’s why your case studies are different from your blog posts, and why they work...
by Rebecca | Jul 4, 2025 | Business Writing, Re: Writing
The business place slows in summer, and so do our brains. Here’s why changing the pace of your words for the summer slowdown is a good plan, and how to tweak your writing to do it. Summer is a weird time in business. Even if you’re not a slave to the school...
by Rebecca | Jun 6, 2025 | Re: Writing
AI is incredible. Oh yes, I definitely use it. It’s revolutionised how I research and prepare to write something, and it’s incredible for coming up with new ideas for my own content that hadn’t occurred to me. It’s a tremendously powerful tool and you’d be mad...
by Rebecca | May 2, 2025 | Business Writing, Re: Writing
Online and digital marketing is the first place to start for any business now – in fact, not having a good online presence is a surefire way to put most new customers off. But there is still a place and a role for print marketing for small businesses. It shows...
by Rebecca | Apr 11, 2025 | Re: Writing
Have you ever done a Call to Action audit – or even heard of one? Well, to be honest it’s something that I made up while I was writing this month’s Content Cracked. I wanted to come up with a way to break down and describe this very important part of your business...
