I’ve been talking a lot recently about the importance of telling your story – where you came from, how you got here, and why you do what you do – and here is mine. North Yorkshire: the 1970s I was born in rural North Yorkshire, which is sometimes surprising to...
So many of my clients are unsure about how much of themselves to share when they write about their business – whether it’s in their web content, blog posts, social media, or even business awards applications. My answer is always that they should share their story –...
Blog posts are funny things – the ones you think are going to do well can occasionally flop, and the ones you least expect can take you by surprise. My biggest surprise of 2020 was a post I wrote on that cheeky little winter chap, Jack Frost. It didn’t take off...
I realised the power of writing pretty early on, I think – I definitely knew that putting pen to paper helped me. I was a list-writer as a child, and while keeping a regular diary was a commitment too far for me, I often wrote things down in a journal I was given as a...
A question was raised last week by a friend of mine, Ann Little, who owns Silver Lining PA Services, and it really got me thinking. She asked “What does a productive week look like to you?”. I thought it would be easy to come up with an answer, but the...
Every frosty school run, our lovely lollipop man greets us with “Jack Frost’s been out and about this morning, boys!” – much to the littler one’s delight. (The big boy is a bit too Cool for School these days, but he secretly loves it too.) I also love the idea of a...
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