More than Just Copywriting – Ways I Can Support You to Write

When I introduce myself as a copywriter, it’s pretty self-explanatory – I write on behalf of other people, I love doing it and I’m delighted to be doing a lot of it. At the time of publishing this, I’ve got more regular blog and marketing email clients than I’ve ever had (brilliant), and it’s also my role in the fabulous female consultancy I’m part of, Elite in a Week. But copywriting is not all I that do, because not everyone wants or needs someone else to do the writing for them. Sometimes what they need is some reassurance about the topics they’ve got, or some accountability for getting it done – and I do that too. Here are all the ways I can support you Write the Words that Make You Different…

Validating the Plan

Having a plan each month is the very best way to make sure your marketing is going to get done – your blog, email newsletter, social media or all three. Getting an outline plan for your business these days is much easier than it was a year or two ago, because you can plug all the requirements into your AI engine of choice, and it will present you with a whole list of things you may not have thought of. That’s brilliant, but it can also be overwhelming. I worked with a client this week who’d done exactly that – the engine told her all the ideal clients she needs to appeal to, and all the many messages she needs to get across in her posts to reach them. Every time she tried refining what she asked it to do, it was the same – great info that all felt useful, but she couldn’t see the wood for the trees, or figure out what was actually going to be useful and interesting for her audience.

So we sat down, discussed who she wants to reach and for what reason. Then we went through the AI-generated plans and used lots of the inspiration in there to plot a year of blog posts that felt carefully chosen, with a clear sense of strategy and reason behind them, that was all designed to meet the goals she had in mind. She now knows what message and purpose should sit behind each one, and it all feels much more manageable and intentional. The rest of her marketing strategy – emails, social media, networking – can fall into place underneath.

We spend an hour together (in person or online) to cut through the volume of ideas and fog of overwhelm, and put some real and logical thought into what you’re planning to say each month. It makes such a huge difference to how you can then move onto the writing and sharing of that content.

That’s all done in my Create A Content Plan sessions, which are £69.

Plan Out an Important Piece

Print media is still a great way to get your business out there, and if you decide to go for it, it can be a great investment – and it’s one you’ll want to get right. Printed words have a much stronger permanence to them than online, and with the size of investment you’re making, you’ll want to get the message just right for the people you’re hoping to reach. Again, AI can be a great place to start for that, but many of my clients want the reassurance that it’s really going to hit the right notes.

Business Awards and grants applications are another piece of work that needs to be just right, and spot-on for your unique business and situation. AI can only go so far towards helping you here, and when you’re that close to it and it means so much, having an expert look it all over for you to give you an honest appraisal of how it’s coming across can be very welcome.

That’s what I do with you in a Words Workshop. With that single piece of writing as the focus, we spend the hour reviewing the ultimate goal you have for it – who the audience is, and the action you want them to take after reading it. Then we work with what you’ve already got, or start from scratch, to create the perfect words to achieve it.

A Words Workshop is £89, and you also get a pass to a Writing Room of your choice to work further on refining it with my support.

Regular Writing Slots

If you’ve got a plan in place for the year and you just need to get on and deliver it, I’m here to keep you accountable and help you do it. My online Writing Rooms are a brilliant way to get the time blocked out in your diary and get those words ready to publish. They’re held on the second Tuesday of each month, and there’s a choice of morning or afternoon. It’s a quiet space to log into and work away, asking questions if you need any help or to check the topic or structure, and you’ll finish the time with words that are ready to send out.

There are several ways to access this – either as a Writing Hub member (starting at £19 per month) or with a one-off pay-as-you-go Writing Room pass (£22). You also get a one-time pass when you’ve had a Words Workshop session.

Every business has something that makes it different; the challenge is finding the words that show it. So however you like to work, whether you need someone to take the writing off your hands, a plan to give you focus, or a bit of structure and support to help you get it all pulled together, I can help you get it done, and get it right for your brand and your marketing plan.

So if you’re ready to get put some order around about what to say, how to say it, and how to keep saying it consistently, have a look at the options above –  one of those might just be the the solution for whatever you’re finding difficult right now. I’d love to help you Write the Words that Make You Different, in whatever way works best for you.