A Simple Summer Web Content Audit

A Simple Summer Web Content Audit

When was the last time you cast a critical eye over your website โ€“ as if you were someone landing on it for the first time, or even as a seasoned user looking to find something specific?   In the old days, people strolled down the high street and went into shops...
Your Mid-Year Content Healthcheck

Your Mid-Year Content Healthcheck

Did you start the year with a beautiful plan for your blog, emails or socials โ€“ or at least, the determination to create one? If you did, then now is a great time for a quick check-up to see how itโ€™s all going, and most importantly, whether itโ€™s doing the job you want...
Collaborating on your Blog

Collaborating on your Blog

Have you ever thought of writing a blog post with someone, or doing a mutual โ€œguest postโ€ on each otherโ€™s site? If youโ€™ve met someone recently and you really clicked (you got a similar clientele, and wouldnโ€™t it be great to offer something together?), or perhaps...
How to Use Your Blog to Get Found by AI

How to Use Your Blog to Get Found by AI

This was a surprise while reviewing my website stats this month โ€“ two people had arrived on my site via ChatGPT. Appearing in an AI response is the new holy grail of content listing, and appearing at the top of Google search results is no longer the primary goal of...
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Get your Content Cracked!

Guides, new ideas, tips and tricks, and good reading - this goodie bag will drop into your inbox on the first Monday of each month!

Brilliant! Look out for your Content Cracked on the first Monday of every month...