What AI Can’t Write and Why It Matters

What AI Can’t Write and Why It Matters

AI is incredible. Oh yes, I definitely use it. It’s revolutionised how I research and prepare to write something, and itโ€™s incredible for coming up with new ideas for my own content that hadnโ€™t occurred to me. Itโ€™s a tremendously powerful tool and youโ€™d be mad...
Have you ever done a Calls to Action Audit?

Have you ever done a Calls to Action Audit?

Have you ever done a Call to Action audit โ€“ or even heard of one? Well, to be honest itโ€™s something that I made up while I was writing this monthโ€™s Content Cracked. I wanted to come up with a way to break down and describe this very important part of your business...
Five Mantras to Make Writing Easier

Five Mantras to Make Writing Easier

I know: you’ve got a long list of jobs when you run your own business, and writing blog posts, marketing emails and especially your website content can loom over you like the most difficult ones. You know what you want to say, but putting it in a way that sounds...
Learning to Love Writing when you don’t believe you can

Learning to Love Writing when you don’t believe you can

The tales that little voice inside might tell you, and why they might be wrong… Hereโ€™s what I think about learning to love writing when you donโ€™t believe you can How do you feel about writing? If youโ€™re one of many, many people who donโ€™t think theyโ€™re very good...
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