Is there too much WE in your web content?

Is there too much WE in your web content?

When you’re buying something new, what makes you choose one business over another?  Often it’s price, but when all prices are similar, you need to find other ways to choose between options. And when you’re browsing the content of multiple websites and social...
August Bank Holiday – My New Year’s Eve

August Bank Holiday – My New Year’s Eve

For once, we chose the best week to go on holiday this year. The heatwave cooled the day we travelled to Gatwick, and the August heavens finally opened – for the first time in weeks – as we settled into the airport hotel room. Now, after a week of being blasted by...
The Art of the Covering Letter

The Art of the Covering Letter

“To apply for this position, send a copy of your CV and a covering letter…” Or, equally terrifying on an application form: “Please provide an outline of your skills and experience” These are the things that strikes real fear into the heart of the...