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My Blog

Writing, family life and Milton Keynes – there’s all sorts on here!

RLC Words quill logo

My Blog

Writing, family life and Milton Keynes – there’s all sorts on here!

What AI Can’t Write and Why It Matters

What AI Can’t Write and Why It Matters

AI is incredible. Oh yes, I definitely use it. It's revolutionised how I research and prepare to write something, and it’s incredible for coming up with new ideas for my own content that hadn’t occurred to me. It’s a tremendously powerful tool and you’d be mad not to...

Have you ever done a Calls to Action Audit?

Have you ever done a Calls to Action Audit?

Have you ever done a Call to Action audit – or even heard of one? Well, to be honest it’s something that I made up while I was writing this month’s Content Cracked. I wanted to come up with a way to break down and describe this very important part of your business...

Five Mantras to Make Writing Easier

Five Mantras to Make Writing Easier

I know: you've got a long list of jobs when you run your own business, and writing blog posts, marketing emails and especially your website content can loom over you like the most difficult ones. You know what you want to say, but putting it in a way that sounds...

Learning to Love Writing when you don’t believe you can

Learning to Love Writing when you don’t believe you can

The tales that little voice inside might tell you, and why they might be wrong... Here’s what I think about learning to love writing when you don’t believe you canHow do you feel about writing? If you’re one of many, many people who don’t think they’re very good at...

The Power of 3 – Organic Marketing Magic

The Power of 3 – Organic Marketing Magic

Featuring Charlotte Howell (Virtual Owl Marketing) As 2025 opens up before us, you may be thinking about how to get your marketing right. That whole part of running a business can feel overwhelming. There’s so much you’re “supposed” to do, but it all takes time - and...

Phrase My Son Got Badly Wrong (And Some Others)

(My apologies if you are currently eating - you may want to come back later.) My older son announced to me this week that his friend’s dog had been ill. “He says that his dog had verbal diarrhoea – it was coming out of his mouth and nose!” There were clearly a few...

The February 2022 Brand Blog – BeMoore Foundation and Roaring4Life

Just after I turned 40, I wasn’t feeling right. I was lots of different roles to lots of different people – mum, wife, copywriter, web designer, admin assistant, daughter, sister, friend, school governor, parent helper. I loved where life was for me and our family,...

The September 2021 Brand Blog – Fox Brand Image and LC-Photography

As my business and I emerged from another lockdown and months of homeschool, I felt a bit lost. I knew what I wanted to offer, and what my favourite types of customer were like – the ones I wanted more of – but I didn’t really know what to put out there about myself...

New Year, New Business

I've been writing professionally in many different capacities for nearly 20 years, for a wide variety of people and organisations. I've written newspaper articles, advertising features, reported on crime and police performance, helped businesses to find new ways to...

Learning to Love Writing when you don’t believe you can

The tales that little voice inside might tell you, and why they might be wrong... Here’s what I think about learning to love writing when you don’t believe you canHow do you feel about writing? If you’re one of many, many people who don’t think they’re very good at...

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