My Blog

Blog FOR your business –

but you don’t always have to write ABOUT your business

The Latest…

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Loughton Scarecrow Trail 2024 – Our Build

Loughton Scarecrow Trail 2024 – Our Build

Walk the trail any time until 5pm on Sunday 23 June. Maps are on sale for £3 each. Saturday and Sunday: buy between 10am and 4pm from All Saints Church, Loughton - MK5 8AS Vote for your favourite below... Loughton Scarecrow Trail is an MK institution. Held every other...

Do You REALLY Know Why You’re In Business?

Do You REALLY Know Why You’re In Business?

When you know your real Big Why, that knowledge makes you shine - and it's so much easier to write and speak about your passion It's good to give your "Big Why" some thought. We’re always told these days that we must "be authentic", and that's quite right - I tell my...

7 Email Nurture Sequence Mistakes

7 Email Nurture Sequence Mistakes

What’s an email nurture sequence? That may very well be the first question. It’s a string of emails that you set up to send automatically, over a period of time, to people who’ve signed up to your mailing list. The idea is that you 'nurture' new sign-ups from just...

Can a Blog Really Boost your Sales in 2024?

Can a Blog Really Boost your Sales in 2024?

Can a Blog Really Boost your Sales in 2024? Yes! Here’s why your blog is the low-cost, long-term part of your marketing strategy you can’t afford to skip... When you’re trying to increase your sales, you probably want to reach first for the paid routes – social media,...

The April 2022 Brand Blog – Busy Women Networking

More than a place to meet clients – Busy Women Networking is good for the soul What does the word “networking” bring to mind? Before I had a business, my picture was heavily influenced by the 80s - yuppies and bankers in red braces, bragging to each other about how...

The Blog Challenge – for starting your blog, or someone else’s

The countdown is on for the next Blog Challenge, and it's the perfect way to kickstart a blog for your own business. But who else is the Blog Challenge for? You probably know by now that I think blogging is brilliant. It's the most cost-effective way to supercharge...

Chasing the High of British Greatness

Phew – that was an intense fortnight. I am the first person to drop out of a conversation about football. In my 40 years I have tried several times to see what the fuss is about, and it just doesn’t interest me (a bit like Star Wars). But even I finally got into it...

Goodbye, Suze St Maur – my friend and mentor

It was March 2018, and I had been in business as a self-employed copywriter for all of two months when I attended my first ever networking meeting, in Sam Poole's SJPoole Network. I’m not a natural extrovert, and that, combined with a lack of confidence and a good...

Dear Becky of 1999: let me explain about blogging

This is me, just before leaving school at the end of the 90s. No idea what the world beyond a tiny cathedral city was all about, shy and introverted, and never for one minute imagining that at age 41, she'd be doing what I did last week - standing in front of 60...

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