My Blog

Writing, business, family life, Milton Keynes - there's all sorts on here!
Four AI Copy Swaps to Make You Stand Out

Four AI Copy Swaps to Make You Stand Out

Writing your content can be incredibly difficult when you don’t know what to include and what to leave out – I know that well! – and AI is a very tempting place to start. While it can help you create a first draft quickly (and it’s such a relief just to get something...

A Simple Summer Web Content Audit

A Simple Summer Web Content Audit

When was the last time you cast a critical eye over your website – as if you were someone landing on it for the first time, or even as a seasoned user looking to find something specific?   In the old days, people strolled down the high street and went into shops...

Loughton Scarecrow Trail 2026

Loughton Scarecrow Trail 2026 is here! The theme is Famous Pairs and it runs from from 20-28 June, brilliantly co-ordinated as always by our local Scout group. Details on where, when and how to get your hands on a trail map are just below.      Chez RLC, we've...

Your Mid-Year Content Healthcheck

Your Mid-Year Content Healthcheck

Did you start the year with a beautiful plan for your blog, emails or socials – or at least, the determination to create one? If you did, then now is a great time for a quick check-up to see how it’s all going, and most importantly, whether it’s doing the job you want...

Collaborating on your Blog

Collaborating on your Blog

Have you ever thought of writing a blog post with someone, or doing a mutual “guest post” on each other’s site? If you’ve met someone recently and you really clicked (you got a similar clientele, and wouldn’t it be great to offer something together?), or perhaps...

More than Just Copywriting – Ways I Can Support You to Write

More than Just Copywriting – Ways I Can Support You to Write

When I introduce myself as a copywriter, it’s pretty self-explanatory – I write on behalf of other people, I love doing it and I'm delighted to be doing a lot of it. At the time of publishing this, I’ve got more regular blog and marketing email clients than I’ve ever...

How to Use Your Blog to Get Found by AI

How to Use Your Blog to Get Found by AI

This was a surprise while reviewing my website stats this month – two people had arrived on my site via ChatGPT. Appearing in an AI response is the new holy grail of content listing, and appearing at the top of Google search results is no longer the primary goal of...

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Five Reasons to Write a Book about your Business

Have you ever toyed with the idea of writing a book – putting all that passion and expertise down on paper, and into the Amazon bestseller lists? I’m not a published author myself (although I will confess that I’ve held aspirations for it for about four decades), but...

My Unexpected Page 1 Google Results Blog Post – and Wikipedia too

Blog posts are funny things – the ones you think are going to do well can occasionally flop, and the ones you least expect can take you by surprise. My biggest surprise of 2020 was a post I wrote on that cheeky little winter chap, Jack Frost. It didn't take off at the...

The January 2022 Brand Blog – Beauty and Nails by Reena

This month, I’m so excited to share the story of Reena, who runs her own mobile beauty and nails business here in Milton Keynes: Beauty and Nails by Reena. She’s just fabulous at what she does, and she’s made an art out of her business, and out of creating the life...

Print Marketing for Small Business – What Works and What to Write

Online and digital marketing is the first place to start for any business now - in fact, not having a good online presence is a surefire way to put most new customers off. But there is still a place and a role for print marketing for small businesses. It shows you're...

Not much surprises me – but Barbie has

I had mostly Sindys in my 80s childhood, but I did have one Barbie. I didn’t play with her much, really. She was blonde (I’m dark), tall (nope) and had a tropical tan (I’m not quite Ed Sheeran, but it takes a while to coax my skin to a beige tint). My younger sister...
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