My Blog

Writing, business, family life, Milton Keynes - there's all sorts on here!
More than Just Copywriting – Ways I Can Support You to Write

More than Just Copywriting – Ways I Can Support You to Write

When I introduce myself as a copywriter, it’s pretty self-explanatory – I write on behalf of other people, I love doing it and I'm delighted to be doing a lot of it. At the time of publishing this, I’ve got more regular blog and marketing email clients than I’ve ever...

How to Use Your Blog to Get Found by AI

How to Use Your Blog to Get Found by AI

This was a surprise while reviewing my website stats this month – two people had arrived on my site via ChatGPT. Appearing in an AI response is the new holy grail of content listing, and appearing at the top of Google search results is no longer the primary goal of...

Three Top Blog Planning Tips for 2026

Three Top Blog Planning Tips for 2026

Three Important Things to Consider When Planning Your Blog for 2026 You know how brilliant a blog can be for your business – I’m always banging on about it – and getting your topics planned in advance is a big piece of the puzzle when it comes to getting it done. Lots...

Two Huge Reasons to Blog in 2026

Two Huge Reasons to Blog in 2026

I’m going to make some bold claims in this post, and I’m not sorry about it! Having a blog massively increases your chances of being found online, and your chances of being chosen over a competitor.   There you go - those are the two huge reasons, so let’s take them...

Family Christmas Games Ideas 2025

Family Christmas Games Ideas 2025

My annual Christmas tradition returns! Some handpicked family Christmas games ideas that all ages can play, that cost next to nothing, take minimal prep, but produce lots of laughs - and sometimes, memories that get retold year after year. Here are my recommendations...

Get your Content into the Christmas Spirit

Get your Content into the Christmas Spirit

The Christmas season is just around the corner, and it’s something the world will be talking about for at least four weeks – so get a bit of the action for your content, and have a think about how to make the most of the #festive hashtagging to get yourself noticed,...

Six Signs your Brand Voice is in need of a Tune-Up

Six Signs your Brand Voice is in need of a Tune-Up

You set the language and tone when you started out – but is it still the right song to sing, to reach the audience you really want? Here's why it’s so important to make sure your brand voice is in tune with your business today, and six signs that it might not be…...

What Should Your Brand Messaging Be?

What Should Your Brand Messaging Be?

It's a crucial thing to get sorted for your business, ideally before you start writing for it - a bit like figuring out what a pub's vibe is before you open the doors - but it can be one of the most difficult and daunting things to crack. So let's look at what brand...

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Working from Home with Kids – My Summer Resolutions

Back in February, I encountered the school holidays for the first time since starting my own business. I don't have enough hours to warrant the cost of holiday clubs, so the harsh reality of looking after two energetic small boys, and keeping up with all of the same...

Did you Know I’m Elite (in a Week)?

I’m one of five experts in a brand new collaboration – and we want to transform the way you brand your business, making you... Elite in a WeekSince working for myself, I've learned how vital it is to know experts: people who know how to do things that you don’t, and...

Getting Lost in the Moment with Flowery Words

There’s something very special about crafting with nature – having that miraculous beauty literally at your fingertips, pairing and posing it to make it look even more beautiful, and then placing it somewhere that will give you a little dart of joy every time you see...

Do you have Website Updates Fear?

You’ve got your own website. You love it – it does everything you want it to do. It works beautifully and you are confident enough to make your own updates and changes to it, so you’re not on any service or maintenance plan with your developer.   But there’s a...

7 Email Nurture Sequence Mistakes

What’s an email nurture sequence? That may very well be the first question. It’s a string of emails that you set up to send automatically, over a period of time, to people who’ve signed up to your mailing list. The idea is that you 'nurture' new sign-ups from just...
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