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My Blog

Writing, family life and Milton Keynes – there’s all sorts on here!

RLC Words quill logo

My Blog

Writing, family life and Milton Keynes – there’s all sorts on here!

Have you ever done a Calls to Action Audit?

Have you ever done a Calls to Action Audit?

Have you ever done a Call to Action audit – or even heard of one? Well, to be honest it’s something that I made up while I was writing this month’s Content Cracked. I wanted to come up with a way to break down and describe this very important part of your business...

Five Mantras to Make Writing Easier

Five Mantras to Make Writing Easier

I know: you've got a long list of jobs when you run your own business, and writing blog posts, marketing emails and especially your website content can loom over you like the most difficult ones. You know what you want to say, but putting it in a way that sounds...

Learning to Love Writing when you don’t believe you can

Learning to Love Writing when you don’t believe you can

The tales that little voice inside might tell you, and why they might be wrong... Here’s what I think about learning to love writing when you don’t believe you canHow do you feel about writing? If you’re one of many, many people who don’t think they’re very good at...

The Power of 3 – Organic Marketing Magic

The Power of 3 – Organic Marketing Magic

Featuring Charlotte Howell (Virtual Owl Marketing) As 2025 opens up before us, you may be thinking about how to get your marketing right. That whole part of running a business can feel overwhelming. There’s so much you’re “supposed” to do, but it all takes time - and...

Family Christmas Games Ideas 2024

Family Christmas Games Ideas 2024

I love a Christmas game – the sort that take minimum preparation, that everyone can play whatever their age, and that leave you in fits of uncontrollable giggles. The best ones don’t take a load of set-up, rule-reading and focus, either – essential when you’ve just...

Bad Products and Services Descriptions

Bad Products and Services Descriptions

Your products and services descriptions are your pitch, your handshake, and your moment to connect. They are the bridge between bridge between what you offer, and what your customers need. But so many businesses get them wrong, which can leave your potential buyers...

7 Email Nurture Sequence Mistakes

What’s an email nurture sequence? That may very well be the first question. It’s a string of emails that you set up to send automatically, over a period of time, to people who’ve signed up to your mailing list. The idea is that you 'nurture' new sign-ups from just...

The October 2022 Brand Blog – Incubation Nation

You have an idea. It’s exciting. It gives you a little glimpse into a different future – one where you do something you love, you do it really well, and customers are prepared to pay you for it. That little idea whispers, “You could run your own business, you know.”...

Feel the love – why women need some Styled by Susie love in their lives

Clothes shopping is never what I think it’s going to be. I have high hopes of what I’m going to find, and how it’s going to look, and they are usually dashed. I step dispiritedly from the changing rooms, after half an hour of...

The November 2022 Brand Blog – Handpicked Wine Box

I love wine. It’s my Friday night treat, and the perfect partner for my Sunday dinner. It transforms a great steak dinner to a superb one, and unlocks hidden flavours and depths in my favourite cheeses and chocolates. I really do love wine – and these days, I buy all...

Do You REALLY Know Why You’re In Business?

When you know your real Big Why, that knowledge makes you shine - and it's so much easier to write and speak about your passion It's good to give your "Big Why" some thought. We’re always told these days that we must "be authentic", and that's quite right - I tell my...

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