Online and digital marketing is the first place to start for any business now - in fact, not having a good online presence is a surefire way to put most new customers off. But there is still a place and a role for print marketing for small businesses. It shows you're...

I know: you've got a long list of jobs when you run your own business, and writing blog posts, marketing emails and especially your website content can loom over you like the most difficult ones. You know what you want to say, but putting it in a way that sounds...

I know full well that keeping up with a blog can feel like a chore, even for a writer - but especially when you didn't get into this business game to be writing and posting all the time. You start with the best intentions, full of ideas and enthusiasm, but a few...

Featuring Charlotte Howell (Virtual Owl Marketing) As 2025 opens up before us, you may be thinking about how to get your marketing right. That whole part of running a business can feel overwhelming. There’s so much you’re “supposed” to do, but it all takes time - and...

Your products and services descriptions are your pitch, your handshake, and your moment to connect. They are the bridge between bridge between what you offer, and what your customers need. But so many businesses get them wrong, which can leave your potential buyers...