My Blog

“I love getting your emails!” – what a lovely thing that was to hear from one of my networking friends this week. Every month I put out a free email that is all about the value and nothing about the sales – just copywriting insights and tips around different themes,...

Writing your content can be incredibly difficult when you don’t know what to include and what to leave out – I know that well! – and AI is a very tempting place to start. While it can help you create a first draft quickly (and it’s such a relief just to get something...

When was the last time you cast a critical eye over your website – as if you were someone landing on it for the first time, or even as a seasoned user looking to find something specific?   In the old days, people strolled down the high street and went into shops...

Summer can be such a strange season in business, because in general a lot of things slow down around you – millions book time off for holidays or childcare, and a lot of plans, progress and networking gets put on hold for August for that very reason. And within that...

Did you start the year with a beautiful plan for your blog, emails or socials – or at least, the determination to create one? If you did, then now is a great time for a quick check-up to see how it’s all going, and most importantly, whether it’s doing the job you want...

Have you ever thought of writing a blog post with someone, or doing a mutual “guest post” on each other’s site? If you’ve met someone recently and you really clicked (you got a similar clientele, and wouldn’t it be great to offer something together?), or perhaps...