Get your Content into the Christmas Spirit

The Christmas season is just around the corner, and it’s something the world will be talking about for at least four weeks – so get a bit of the action for your content, and have a think about how to make the most of the #festive hashtagging to get yourself noticed, and have a bit of fun while you’re doing it; especially if you can’t think how to give your business marketing a seasonal angle. Not every business naturally lends itself to tinsel and mince pies, but every business can still connect meaningfully with customers over Christmas. The trick is to make your festive content feel authentic, relevant, in line with your brand.You can market anything – well, almost anything – at Christmas if you know your audience and who you want to reach!

Focus on the feeling, not the theme

You don’t have to join the festive snowball fight and post about elves or sleigh bells to get into the Christmas spirit. Instead, focus on the feelings that the season represents: kindness, generosity, togetherness, or being thankful.

You could post a message of thanks to your customers, reflect on your highlights of the year, or post about the values that mean the most to your business. Have a think about Christmas or winter season issues you can solve; tips you can give related to your business for surviving or making the most of the festive period; these ideas keep things feeling festive in tone without forcing clichés that don’t fit your brand.

Get creative and don’t forget to show a bit of personality and what you like about the season – conventional or otherwise. I’ve done a series of quotes from A Christmas Carol, or sometimes a few quirky quotes for my Instagram feed, for example, with the odd seasonal amusing picture and shot I’ve happened to take from my own life and happenings thrown in; it seems to go down well (@RLCWords, if you’re interested).

Find some things you love about Christmas, and make a post around them. If you don’t like it at all, make that your thing instead!

The ‘My Dad’s Lawnmower’ approach

If you can get it festive, particularly in your last one or two before Christmas, do it. There has got to be some sort of Christmas angle you can weave into your business – even if you sell lawnmowers and barbecues, you can tout them as an unusual gift idea (my Dad actually got a grass collector for his lawnmower one Christmas, and I’ve never seen him so happy with a gift).

And If your business doesn’t sell gifts, think instead about how you can give value. That might mean sharing expert advice, free resources, or small gestures that make your audience’s life easier – like an end of year checklist, a free template or a discount voucher.

Small, thoughtful touches that share a little bit of what makes you brilliant does wonders for building trust and goodwill, and goes much further than generic “Merry Christmas!” posts.

All About the People

Readers love seeing the faces and stories behind small businesses, and Christmas is the perfect excuse to show them. Share a “meet the team” post or a fun look at how you celebrate the season; post a few behind-the-scenes shots of your workspace winding down for the year; highlight some customer stories or testimonials that made your year special.

The best Christmas content is the kind that feels real. If over-the-top cheer doesn’t suit your brand, that’s fine. You can still express warmth and gratitude in your own way; a simple “thank you for your support this year” post can often strike a stronger note than any elaborate festive campaign.

Good luck and have fun with your Christmas marketing; and if you need any help with your blogging or content ideas, give me a shout. I’d be delighted to help you come up with your own lawnmower-grass-collector plan. And if you’ve got any downtime for your business during the period between Christmas and New Year, remember it’s a great time to publish and share your Post Christmas Blog Post!