My Blog
Writing, business, family life, Milton Keynes - there's all sorts on here!
Print Marketing for Small Business – What Works and What to Write
Online and digital marketing is the first place to start for any business now - in fact, not having a good online presence is a surefire way to put most new customers off. But there is still a place and a role for print marketing for small businesses. It shows you're...
Have you ever done a Calls to Action Audit?
Have you ever done a Call to Action audit – or even heard of one? Well, to be honest it’s something that I made up while I was writing this month’s Content Cracked. I wanted to come up with a way to break down and describe this very important part of your business...
Five Mantras to Make Writing Easier
I know: you've got a long list of jobs when you run your own business, and writing blog posts, marketing emails and especially your website content can loom over you like the most difficult ones. You know what you want to say, but putting it in a way that sounds...
Learning to Love Writing when you don’t believe you can
The tales that little voice inside might tell you, and why they might be wrong... Here’s what I think about learning to love writing when you don’t believe you canHow do you feel about writing? If you’re one of many, many people who don’t think they’re very good at...
Keeping Consistent on your Blog – and Tips for Making it a Habit
I know full well that keeping up with a blog can feel like a chore, even for a writer - but especially when you didn't get into this business game to be writing and posting all the time. You start with the best intentions, full of ideas and enthusiasm, but a few...
The Power of 3 – Organic Marketing Magic
Featuring Charlotte Howell (Virtual Owl Marketing) As 2025 opens up before us, you may be thinking about how to get your marketing right. That whole part of running a business can feel overwhelming. There’s so much you’re “supposed” to do, but it all takes time - and...
Family Christmas Games Ideas 2024
I love a Christmas game – the sort that take minimum preparation, that everyone can play whatever their age, and that leave you in fits of uncontrollable giggles. The best ones don’t take a load of set-up, rule-reading and focus, either – essential when you’ve just...
Bad Products and Services Descriptions
Your products and services descriptions are your pitch, your handshake, and your moment to connect. They are the bridge between bridge between what you offer, and what your customers need. But so many businesses get them wrong, which can leave your potential buyers...
