My Blog

Writing, business, family life, Milton Keynes - there's all sorts on here!
Five Mantras to Make Writing Easier

Five Mantras to Make Writing Easier

I know: you've got a long list of jobs when you run your own business, and writing blog posts, marketing emails and especially your website content can loom over you like the most difficult ones. You know what you want to say, but putting it in a way that sounds...

Learning to Love Writing when you don’t believe you can

Learning to Love Writing when you don’t believe you can

The tales that little voice inside might tell you, and why they might be wrong... Here’s what I think about learning to love writing when you don’t believe you canHow do you feel about writing? If you’re one of many, many people who don’t think they’re very good at...

The Power of 3 – Organic Marketing Magic

The Power of 3 – Organic Marketing Magic

Featuring Charlotte Howell (Virtual Owl Marketing) As 2025 opens up before us, you may be thinking about how to get your marketing right. That whole part of running a business can feel overwhelming. There’s so much you’re “supposed” to do, but it all takes time - and...

Family Christmas Games Ideas 2024

Family Christmas Games Ideas 2024

I love a Christmas game – the sort that take minimum preparation, that everyone can play whatever their age, and that leave you in fits of uncontrollable giggles. The best ones don’t take a load of set-up, rule-reading and focus, either – essential when you’ve just...

Bad Products and Services Descriptions

Bad Products and Services Descriptions

Your products and services descriptions are your pitch, your handshake, and your moment to connect. They are the bridge between bridge between what you offer, and what your customers need. But so many businesses get them wrong, which can leave your potential buyers...

Five Brand Voice Blunders

Five Brand Voice Blunders

The Biggest Mistakes you can make with your Brand Voice (and how to avoid them) Your brand voice is like the personality of your business—it’s how you communicate with your audience. Whether you’re playful and quirky, or professional and formal, it’s crucial to get...

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Networking for the Petrified Introvert

“OK, let’s go round the room, just stand up and say a bit about yourself .” Networking, training, meetings, it doesn't matter what the occasion: heart sinking, and then beating faster and faster as my turn rapidly approaches; planning what I’m gong to say, and then...

COVID Diversification Magic

My goodness, am I tired of coronavirus! But it’s here to stay, and so many businesses of all sizes are pivoting and diversifying to accommodate the new way of life, either spotting a gap in a new market, or simply to keep their businesses alive and current. Many of my...

My Joe Wicks Review – when so many other exercises have failed

I’ve always known I *should* exercise. I’m lucky enough to be able to exercise. I have had a few weeks together, over the years, when I’ve actually done some regular exercise – but nothing has stuck. Until lockdown, and the arrival of PE with Joe (more famously known...

Working from Home with Kids – My Summer Resolutions

Back in February, I encountered the school holidays for the first time since starting my own business. I don't have enough hours to warrant the cost of holiday clubs, so the harsh reality of looking after two energetic small boys, and keeping up with all of the same...

Five things I wanted to do with my Snowday

I didn’t think it would happen to us – our local school is famous for never closing during bad weather – but as the head teacher put it, these conditions are of a different order, and the whole family are at home for a Snowday. Last night I gleefully made a mental...
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