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but you don’t always have to write ABOUT your business

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Tween Halloween Costume Ideas

Tween Halloween Costume Ideas

This week was a milestone – my firstborn, my little baby boy, got an invitation to his first teenage birthday party: set to be held in the function room of a pub on a Friday night! I feel it’s the start of a slippery slope…also characterised by the Tween Halloween...

Your After-Christmas Blog Post

Your After-Christmas Blog Post

December comes in many forms, depending on the business you’re in. It could be your craziest time, or it could be your quietest - or you could be gearing up to a major rush in January. But if you are managing to take some time off, your content doesn’t need to - and...

Advice for Year 6s moving up to Secondary

Advice for Year 6s moving up to Secondary

Our boy made the leap from primary last year, and spent a lot of the summer holidays worrying about what was in store. Here's his advice for Year 6s moving up to secondary - which we hope will help them to stress less and relax more these holidays. Moving from primary...

Why Do You Open an Email Newsletter?

Why Do You Open an Email Newsletter?

Why do you open an email newsletter - and how can that help you to write yours? You know all those emails from companies that you never read? I've got a tonne of those in my inbox, and I don't open them because there's no reason for me to spend time doing it. It will...

Brand Blog – Laura Hamblyn Holistic Healer

Brand Blog – Laura Hamblyn Holistic Healer

How Laura Hamblyn Holistic Healer led me through a journey into other lives, and helped me fix a bad habit too Have you ever wondered if you’ve lived other lives – been here before? Reincarnation is a key element in certain religions and beliefs the world over. I’m...

Membership Masterclasses for 2023

Membership Masterclasses for 2023

If you're one of my members, you'll already know how important it is to have the right words for your business - they get you more of the customers you love to work with. You can get that from a copywriter - like me - but as with all outsourcing, each project costs...

Terrible Web Design Mistakes

I've been a website user since my first look at Amazon in 2001, and I'm a fussy one. I know immediately if I like a business’s website, and it plays a big part in whether I decide to become a customer. When you’re designing your own website, it can be hard to judge...

The September 2021 Brand Blog – Fox Brand Image and LC-Photography

As my business and I emerged from another lockdown and months of homeschool, I felt a bit lost. I knew what I wanted to offer, and what my favourite types of customer were like – the ones I wanted more of – but I didn’t really know what to put out there about myself...

Disneyland Paris and why kids just don’t appreciate it

Using my 40th birthday four weeks ago as the tenuous reason for celebration, I suggested to my husband that we take the boys (6 and 4) to Disneyland Paris in May half term. Once we’d navigated the many and complex options out there (Disney hotel, or off site? Meal...

On International Women’s Day, a book every teenage girl should read

"Sometimes I wish that the woman I am today could step back in linear time and meet the woman I was becoming as a teenager."(Abigail Horne - published on International Women's Day).   Some days, I wish that too. I would love to tell her all of the things I've...

Where did Jack come from? The origin of Jack Frost

Every frosty school run, our lovely lollipop man greets us with “Jack Frost’s been out and about this morning, boys!” – much to the littler one’s delight. (The big boy is a bit too Cool for School these days, but he secretly loves it too.) I also love the idea of a...

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