Your Mid-Year Content Healthcheck

Did you start the year with a beautiful plan for your blog, emails or socials – or at least, the determination to create one? If you did, then now is a great time for a quick check-up to see how it’s all going, and most importantly, whether it’s doing the job you want it to do as you head into the last half of the year. Here’s a quick mid-year content healthcheck exercise to help you find out…

 

1 – Start with your Goals

When you established your plan, I’m expecting you did it with some goals in mind – new people you want to reach, or customers you want to retain, or both – so start with those, and ask yourself:

– Are your business goals the same as they were at the start of the year?

– Have your priorities shifted (e.g. you’re going for growth vs retention, you’ve got new offers, or you’re targeting a different audience)?

– Are your marketing activities – blog, emails, socials, networking (and therefore your content) -actually supporting those goals?

 

If not, then some changes are needed to the plan for the next six months. Definitely don’t waste any effort on topics or audiences that aren’t part of that plan.

 

2 – Now to the Blog…

A quick audit next on what you’ve put out there on your blog this year.

– What’s been published so far?

– Which posts performed best (traffic, engagement, enquiries)?

– Are you writing with a clear purpose, or just to stay visible?

Now that we’re almost six months in, things may have changed for you (see point 1). When you came up with that plan for the year (perhaps as part of my Blog Challenge!) the landscape of 2026 may have looked different. So based on your knowledge of what you’ve published already and how that’s gone down, coupled with the priorities you’ve got for the next six months, is your blog plan still looking good, or could it do with a shake-up?

 

3 – The Email Marketing

One that most often falls by the wayside, which is very unfortunate, because it’s your most reliable way of getting in front of people who already value what you offer. So check your email stats:

– Are you sending regularly, or only when you remember?

– Is your content useful and valuable, or just promotional?

– What are your open and click rates telling you?

 

The answers to the first two will almost certainly help you to answer number 3. Regular, useful emails to your mailing list are the best way to keep current in your customers’ minds, so they remember you quickly when they need what you do, or someone they know needs you. If customer retention and personal referrals are your goals this year, then this is the one to plough some real thought into for the next six months – so plan some real, regular value emails that help the type of customer you want to attract.

 

4 – How are the Socials Going?

This one can be hit and miss for all sorts of mystical, algorithmic reasons – but there are a number of things you can control, so cast an analytical eye over how it’s all gone so far and ask yourself:

– Which platforms are actually working for you?

– Are you posting consistently (even if it’s not very often), or sporadically?

– Are you creating content with a plan, or just posting because you know you should?

 

You don’t need to be everywhere, but it is important to be somewhere, and consistently too. You are very unlikely to reach and convert a multitude of new customers on social media these days, but the new ones you do pick up (there or elsewhere) will be looking to see if you’re current, and what you’re posting about – so the social proof aspect of this one is very real indeed.

 

Plan your platform, your frequency and your content for these coming months with that in mind – and always the type of customers you want to talk to, as determined in Step 1.

 

5 – Bringing it All Together

This one is the final flourish, satisfying yourself that wherever they find you, your readers will get the same message, tone and values coming through about what you offer and what it will be like when you solve all their problems. So be honest about this one:

– Do your blog, emails, and socials read as though they come from the same business?

– Are you repeating key messages (you should be)?

– Do they know how to contact you to find out more?

 

Get Help!

It all feels quite a lot when you’ve got the summer holidays looming ahead of you, client deadlines abound, and you’ve barely found time to write the last month of blog and socials posts, never mind rehash the only plan that’s kept you on track up to now.

If you’re really struggling to bring it all together for the next six months – you just can’t get the messaging right, you feel too close to it all, or keeping consistent is too much of a challenge – then my Create a Content Plan sessions could be the answer, along with my online Writing Rooms, where we actually do the work to get it all written and ready to publish.

Have a browse to find out what’s involved, and give me a shout if you’d like to – getting some order to the chaos is one of my favourite things to do for my clients.

 

Small Tweaks, Big Difference

This doesn’t have to be a major exercise. The chances are that all you need is a few tweaks to what you’ve already got in place, and it’s my experience that a few small changes can make a huge difference in how you’re perceived, and who you reach. So if you’ve realised that how business in 2026 is looking in practice is slightly different to what you had planned in January, then this is a great time to shape your content to match – it’s your chance to pursue what’s going well, and cut out what you no longer need to chase, so 2026 delivers for you in the best way.