My Blog

Writing, business, family life, Milton Keynes - there's all sorts on here!
Family Christmas Games Ideas 2024

Family Christmas Games Ideas 2024

I love a Christmas game – the sort that take minimum preparation, that everyone can play whatever their age, and that leave you in fits of uncontrollable giggles. The best ones don’t take a load of set-up, rule-reading and focus, either – essential when you’ve just...

Bad Products and Services Descriptions

Bad Products and Services Descriptions

Your products and services descriptions are your pitch, your handshake, and your moment to connect. They are the bridge between bridge between what you offer, and what your customers need. But so many businesses get them wrong, which can leave your potential buyers...

Five Brand Voice Blunders

Five Brand Voice Blunders

The Biggest Mistakes you can make with your Brand Voice (and how to avoid them) Your brand voice is like the personality of your business—it’s how you communicate with your audience. Whether you’re playful and quirky, or professional and formal, it’s crucial to get...

Christmas Activities for Older Kids

Christmas Activities for Older Kids

It’s easy when they’re little – find a Father Christmas experience that delivers a hearty helping of magic, or even a good-quality farm park that offers cuddly animals and strings of twinkly lights, and that’s your family Christmas activity sorted. When they get past...

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Collaborating on your Blog

Have you ever thought of writing a blog post with someone, or doing a mutual “guest post” on each other’s site? If you’ve met someone recently and you really clicked (you got a similar clientele, and wouldn’t it be great to offer something together?), or perhaps...

Renouncing the Aggression of The Apprentice

The Apprentice returned this week - and I do love that programme. I know it's been many years now, so it's hardly the new phenomenon it was; much like X-Factor, it's become a bit tired and predictable in many ways, not least in the number of oddballs and shockers the...

What AI Can’t Write and Why It Matters

AI is incredible. Oh yes, I definitely use it. It's revolutionised how I research and prepare to write something, and it’s incredible for coming up with new ideas for my own content that hadn’t occurred to me. It’s a tremendously powerful tool and you’d be mad not to...

The Art of the Covering Letter

“To apply for this position, send a copy of your CV and a covering letter…” Or, equally terrifying on an application form: "Please provide an outline of your skills and experience" These are the things that strikes real fear into the heart of the jobseeker. Your ideal...

Old sayings in full – have you heard them?

Sayings are passed down through the generations and we're all familiar with them - and many probably entered the English language hundreds of years ago. They’ve been used down the years for adding weight to all sorts of points, usually cautionary ones – “curiosity...
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