My Blog
Writing, business, family life, Milton Keynes - there's all sorts on here!
What Should Your Brand Messaging Be?
It's a crucial thing to get sorted for your business, ideally before you start writing for it - a bit like figuring out what a pub's vibe is before you open the doors - but it can be one of the most difficult and daunting things to crack. So let's look at what brand...
Our Teenage Digital Detox – how it was for him, and for us
Firstborns are magical. They look up at you with those enormous eyes and you want to give them everything – a life free from trouble and distress, with all the rich experiences the world can offer. Then they turn into teenagers, and present you with the cost of the...
Are your Case Studies Different from your Blog Posts?
They make great additions to your blog and they are perfect for sharing on social media - but really, your case studies are separate entities and serve different purposes. Here's why your case studies are different from your blog posts, and why they work so well...
Changing the Pace of your Words for the Summer Slowdown
The business place slows in summer, and so do our brains. Here's why changing the pace of your words for the summer slowdown is a good plan, and how to tweak your writing to do it. Summer is a weird time in business. Even if you’re not a slave to the school terms...
What AI Can’t Write and Why It Matters
AI is incredible. Oh yes, I definitely use it. It's revolutionised how I research and prepare to write something, and it’s incredible for coming up with new ideas for my own content that hadn’t occurred to me. It’s a tremendously powerful tool and you’d be mad not to...
Print Marketing for Small Business – What Works and What to Write
Online and digital marketing is the first place to start for any business now - in fact, not having a good online presence is a surefire way to put most new customers off. But there is still a place and a role for print marketing for small businesses. It shows you're...
Have you ever done a Calls to Action Audit?
Have you ever done a Call to Action audit – or even heard of one? Well, to be honest it’s something that I made up while I was writing this month’s Content Cracked. I wanted to come up with a way to break down and describe this very important part of your business...
Five Mantras to Make Writing Easier
I know: you've got a long list of jobs when you run your own business, and writing blog posts, marketing emails and especially your website content can loom over you like the most difficult ones. You know what you want to say, but putting it in a way that sounds...
