Two Huge Reasons to Blog in 2026

I’m going to make some bold claims in this post, and I’m not sorry about it!

Having a blog massively increases your chances of being found online, and your chances of being chosen over a competitor.  

There you go – those are the two huge reasons, so let’s take them one at a time…

It’s the cheapest and most effective way to boost your SEO with Google

Google has a ticklist of criteria that it uses to decide where your website will come in a list of search results when people are looking for what you offer. They include how often people visit your site, how many different people visit, whether other sites link to it and whether you link to others, and how often you update it. Having a blog and adding to it regularly ticks all of these boxes for Google and more…

• A new post is a new reason each month to share links to your website – more people will visit, so more traffic = tick for Google
• You can use different keywords and phrases on each post – more ways to be indexed by Google, and found by people searching Google
• Adding a post counts as a website update = tick for Google
• Benefits are exponential – once a post is up and Google starts to show it in results, the traffic to that post will boost your credibility with Google for your site. So one of my top-performing posts is about Jack Frost – it gets hundreds of hits every year – and all that traffic is one of the reasons that Google ranks my site more highly when you look for ‘Milton Keynes Copywriter’.
• Link to other websites and ask them to link to a post on yours where you mention them. You’ll both impress Google with this mutual appreciation!

But boosting your SEO bonus is not the only benefit…

Your online greeter – chatting and convincing browsers to buy on your behalf

30 years ago, you might have had a shop on the high street and you’d greet everyone who came in, find out what their problems are, and explain how you can solve them. Not the way we work now – but still necessary for making a sale, because customers have to buy into you as a business in order to make that decision to part with their cash for the first time.

You and how you represent your business are the key to this, and people look for that on your website when they do the extensive online research that most of us now dive into before making those brand new buying decisions.

People are still looking for blogs when they visit a website for the first time to research a business. It’s the third most-visited page of a typical website. They want to see what you know, how you speak about it, and what your general vibe is, and they can get all that from your blog – just as they would if they met you in person at a networking event. So if they are looking for it, why wouldn’t you give them those reasons to choose you?

• Show who you are. Write as you speak – your blog is the perfect place to do that. They’re coming to get to know you, so if your blog sounds like you do in person, it can be having that virtual chat and a cuppa on your behalf whenever you get a new visitor.
• Theming each month makes your marketing look planned and polished. Your blog talks about one topic, so does your marketing email, and so does some of your social media. You’ve put thought and planning into it and it looks professional and less scattergun.
• Cover it all – what you offer, why it makes a difference, the customers you’ve helped, why you love what you do and how you came to do it. That’s no doubt what you’d say in person if you met, so put it out there on your blog to do the talking for you all the time.

We’ve only scratched the surface here, but I hope you can see how that simple act of putting 500+ words together each month, in your own voice, and publishing them can have so many  far-reaching benefits for your business.

I also know that “simple act” can be daunting and feel like a massive undertaking for you. So that’s why I created the Blog Challenge: it’s three easy tasks over three days that will give you a 12 month blog plan for your business. It’s free and it’s the perfect way to start the new year, running from 21-23 January. Find out more about how it works and sign up here – and by this time next year, you’ll be feeling all those brilliant blogging benefits for yourself: About the Blog Challenge