Why Use a Copywriter?

Why Use a Copywriter?

On meeting a few different people recently, and introducing myself as a copywriter for small to medium businesses, Iโ€™ve been interested to note that Iโ€™ve been asked the same question โ€“ โ€œso, what do you actually write for them?โ€. Itโ€™s a fair question. Writing the...
Half Term – Did I Learn My Lessons from Last Year?

Half Term – Did I Learn My Lessons from Last Year?

Last year, I wrote about the five things Iโ€™d learned from working from home over half term. Iโ€™ve compared this year to that, to see whether Iโ€™ve actually remembered any of my lessons and acted on them. (Thinking about it, I probably should have done that before the...
The Importance of Feeling Useful

The Importance of Feeling Useful

If you’re looking for validation that you’re doing a good job as a parent, you’re playing the long game. You invest a massive amount up front, in those early days, and although they still need me a great deal, I know that the importance of my role in...
Renouncing the Aggression of The Apprentice

Renouncing the Aggression of The Apprentice

The Apprentice returned this week – and I do love that programme. I know it’s been many years now, so it’s hardly the new phenomenon it was; much like X-Factor, it’s become a bit tired and predictable in many ways, not least in the number of...
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