Welcome to the Blog Challenge
Here's where you'll find the daily videos and tasks - and join us in the Content Cracked group for support, questions and feedback! Group Chat and SupportDay 1 – Intro Video, Slides and Task 1
Intro Video Watch Options
If you’re new to blogging – watch all the way! It tells you all you need to know about why blogging is so great for your business, and includes many little nuggets of wisdom: including how long a post should be, how the dark art of SEO works, and how to put your blog at the heart of your comms to reduce the amount of writing you have to do.
Alternatively…
If you’re an old hand at the blogging game you may not need all this – but I do recommend the section about the four different blog post types at 15 mins 30 secs in, or you can skip to 28 mins 10 secs for the intro to Task 1. All the PowerPoint slides I use are below as well.
Task 1:
Ask three clients what they’d like to read on your blog. If you don’t have many clients yet, think instead about the three different subject areas (content pillars) you might want to blog about in the business.
You could also have a look at any posts online from similar businesses that you think are interesting – and if you have anyone around you who is familiar with the business (a friend or family), you could ask them if they have any specific ideas for posts as well. Just one or two ideas at this stage will help to spark your thinking later down the line.
Day 2 – Video and Task
Task 2:
Today’s task is about what you’d like to blog about, using the four blog post types as a starting point: Products and Services, Lists and Tips, Opinions and Explainers, and About You. Jot down at least x2 post titles under each category.
Day 3 – Video and Task
Task 3:
Task 3 is to create that 12 month plan. Using the 8 post titles (or more) that you have from Task 2, plot them against the each of the next 12 months, starting with seasonal ones, and spreading them out across the year, leaving some gaps to give you flexibility.
Then set yourself a commitment for what your writing, publishing and sharing schedule will be for each month – and put it in the diary!
What’s next?
We’ll have a wrap-up live on Monday in the Content Cracked group, where you can ask any questions and I can help with any issues you’ve had. I will also send out the details about your special discounted rate for trying out a Writing Room – the place and time in your diary to get those monthly comms written, with support on hand if you need it!
Your special Blog Challenge Graduate Offer:
An invitation to try the Writing Room for only £15
I hold Writing Rooms every month for people who love a bit of support and accountability with their business writing. You still write it yourself, but with me alongside you – an appointment in your diary to get it done, and I’ll be right there to help you with anything you’re not sure about – content, wording, structure, or publishing and sharing it.
Writing Rooms are held once a month – your choice of morning or afternoon session on the second Tuesday of each month. They’re 90 minutes of online co-writing where we meet, discuss ideas, set goals, and get writing. Stay for the full time or come and go as you please, mic on or off – it’s up to you. Writing Rooms are the perfect way to put that writing commitment in your diary every month, and get some support and accountability as you do it.
Pay As You Go Writing Rooms are normally £22 – but you can come along and try it out for just £15!
Just click the link below, and use the code WRTaster2026 when you check out to get the discount.
Writing Room Pay As You Go
