My Blog

Dip in and out of my recent thoughts on writing, web design, family and lifestyle

Is there too much WE in your web content?

When you're buying something new, what makes you choose one business over another?  Often it’s price, but when all prices are similar, you need to find other ways to choose between options. And when you’re browsing the content of multiple websites and social media...

New School Nerves – All Different, All the Same

The night before our boy started junior school this week, he crawled into my lap at bedtime, and said simply, “I’m scared.” Even though he was going into a class with at least six of the children he had in his old class – some of them his dearest friends – he has felt...

The Thoroughly Modern Back-to-School Checklist

This week has been mostly about breaking up fights between two children who are basically sick of each other’s constant company, and wondering whether I’ve remembered everything for the first day of school, next week. It’s a bit more of a challenge this year than...

August Bank Holiday – My New Year’s Eve

For once, we chose the best week to go on holiday this year. The heatwave cooled the day we travelled to Gatwick, and the August heavens finally opened – for the first time in weeks – as we settled into the airport hotel room. Now, after a week of being blasted by...

The Art of the Covering Letter

“To apply for this position, send a copy of your CV and a covering letter…” Or, equally terrifying on an application form: "Please provide an outline of your skills and experience" These are the things that strikes real fear into the heart of the jobseeker. Your ideal...

Drag your Business from the Slump this Summer

School's out and it’s HOT, which is great news for small businesses selling ice creams, paddling pools and fans! But for lots of us, it might feel like business activity is starting to flatline into the summer slump. Some things you can’t change – you probably can't...